Experience +
2022 - 2023
Design Manager
Craghoppers, Regatta | Manchester
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Project manage briefs that come through the studio, delegating projects to the team, sourcing any freelance support and making sure they are delivered is on-time, on budget and on brand.
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Developed and implemented creative strategies and budgets to achieve new goals.
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Supported company growth through creative vision and a focus on excellence, delivered though complete design strategy and KPI’s set.
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Set art direction for new brands, model and product photography, leading the creative vision and ensuring success on shoots.
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Create and implement new processes that effectively solved problems and enhanced productivity.
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Liaise with international distribution partners to create translated social and print designs.
2014 - 2024
Owner/Graphic Designer
Freelance | Cheshire
Working with clients needs from branding, web, print, social and much more. Working with short and long term contracts from a wide variation of sectors and industries. Clients include; Studio Retail, ISAWITFIRST, Miss Guided, Scope Out Marketing Agency, NHS Trusts, Swan Kitchen and many more.
2018 - 2020
Graphic Designer
Blue Group | Knutsford
2017 - 2018
Graphic Designer
Safetynet Solutions | Crewe
2021 - 2022
Creative Lead
Fox Group International | Warrington
Since starting with Fox Group we scaled up operations snowballing company growth by +75%, increasing company revenue by +40% and producing next-level marketing campaigns receiving over 30m+ views, with a strategic ‘end-user first’ approach; all in 2022 alone.
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Remained highly involved in the hiring and training of creative staff. Building up a self-sufficient in-house team from one to six.
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Reviewed the work of the creative team and provided constructive feedback.
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Meet with key stakeholders and C-suite executives to negotiate budgets and pitch creative strategies.
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Manage the progress of major campaigns and ensure they finish under budget and on schedule.
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Working directly with developers to find solutions through creating wireframes and designing for e-commerce and apps.
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Working closely with product and tech to problem solve creating a user focused journey through user research and Google Analytic.
2020 - 2023
Graphic Designer
Fox Group International | Warrington
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Oversee all aspects of design and development, and offered design solutions when necessary.
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Conceptualise new brand identities and packaging, presenting to key stakeholders for sign-off.
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Working directly with international manufacturers to design packaging within strict medical constraints.
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Working across all graphic, video and digital channels and across B2C & B2B audiences.
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Overseeing internal systems, archived files, image libraries, networks, software and hardware.
Education/Training +
2014
Graphic Design & Illustration
Liverpool John Moores University
2023
Management & Leadership
Gritty People
2022
Developing An In-house Creative Team
D&AD
2022
Fire Warden Training
Spark Risk Training
2019
First Aid Training
St Johns Ambulance
Skills +
Creative direction - Time management - Mentorship - Collaboration - UX/UI design - Brand campaigns - Creative strategy - OOH - Presenting - Packaging design - Editorial - Print - Multi-channel design - Art direction - Photography - App Design - Figma - Adobe Suite - Many more, just ask.